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Hello ,
There’s a seismic-sized shift happening in the world of UX research. This shift requires a new set of practices, principles, and perspectives. Are you ready for it?
Organizations are feeling like something is missing when they’re making vital decisions, like:
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What new innovations will customers find most valuable in their lives?
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Where should the organization make investments that will generate the biggest returns?
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What capabilities should the organization develop to meet the demands of today’s customers?
Organizations that conduct effective UX research generate confident, informed answers for each question.
However, most of today’s UX researchers are stuck in a 20-year-old approach of usability testing, heuristic evaluations, structured interviews, and poorly executed surveys. These practices don’t provide clarity and insights for executives and senior stakeholders.
So, executives and senior stakeholders are left with tactical and low-level research that cannot answer critical business decisions. They have only one option: to guess. Every guess they make has expensive consequences.
The quest to end guessing is propelling this mammoth shift in how UX research teams work. Strategic UX Leaders focus their research efforts on the total experiences of their users, including their customers and employees. Their senior management now demands this research, greatly enhancing their decision-making confidence.
These UX research teams are building in-depth expertise across their organization, ensuring everyone understands:
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Who are our users, customers, and employees?
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What are their needs for our products and services?
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What are the experiences they currently have every day?
Advanced strategic UX research answers these questions so that every stakeholder, executive, and decision-maker can make smart, informed decisions instead of guessing. It directly maps the shared understanding of the users, customers, and employees into the organization’s top priorities.
When UXR teams develop the necessary skills and shift to advanced strategic UX research techniques and practices, they find a new home in the organization.
They now consult and advise the most senior members of the organization. The teams no longer spend the bulk of their time supplying low-level insights to product teams, which are often too far along to make any significant adjustments.
These UX research teams are working strategically.
You and your team can start working this way. You can learn the new practices, principles, and perspectives in our new Advanced Strategic UX Research course.
Discover how you’ll…
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Stop being reactive to low-level research requests too late in the game, and instead work proactively where you uncover your users’ most valued needs.
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Switch from low-level tactical techniques and practices to more advanced strategic state-of-the-art methods that contribute substantially more to your organization’s highest priorities.
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Move from individual discrete studies crammed into late-stage development projects to continuous research that produces a constant stream of high-value insights and expertise in every part of your organization.
In four weeks, I’ll introduce your team to this radically new approach to UX research. Best of all, we’ve set aside eight hours of “labs” where I work with you and your team to develop your own advanced strategic UX research transformation plan. You’ll emerge with a whole new mindset about how your team will immediately contribute significant value to your organization.
Our first cohort starts next week, January 28. Or you can wait for the second cohort, beginning March 18.
(Either way, as soon as you register, you can dig into the 8-hours of pre-recorded lectures covering the fundamentals. They’re all there for you. Why wait?)
Let me show you how you’ll dramatically raise the contribution of UX research to your organization. Explore what’s in this course. |
